For one intense year, Poncho was genuinely one of the buzziest brands in Melbourne.

A weekly show that spawned sold out parties, earned media, and viral moments- including trending worldwide on Twitter for the 48 hour Barbra Streisand stunt.

It was never going to last long. In-fighting was our demise, as was burnout. But what a ride, one that no one has been silly enough to emulate since.